Appleton Advisors × Benefit Cloud

The Real Cost of Running Finance/Operations Loose

Moving Benefit Cloud from First Citizens + AMEX to Ramp — and building the brain of the business.

Monday, July 20, 2026 · Andrew Antczak · Tyler Priest · Roman Hawkins

First: your world today

Let's map what you want off your plates — and what winning actually looks like. This slide is editable — tap any dashed field. reset

What are you looking to offload?
ResponsibilityOwner todayHrs / wk
Expense admin, receipts & card paydownsAndrew
Books, QBO & outside-firm coordinationTyler
Payroll & benefits administration
Bills, banking & vendor management
Your perfect world — what does success look like?
  • What would you never touch again?
  • What number do you wish you could see every morning?
  • What does “this worked” mean 90 days from now?

Today: seven systems, no single source of truth

Tax
Verdant Strategies
Accounting
Bookkeeping At Ease
Payroll
Green Leaf Business Solutions
Insurance
Anthem + outside broker
Legal
LegalZoom (minor)
Banking & cards
First Citizens + AMEX
Even QuickBooks access is controlled by an outside firm — the CEO can't grant a read-only login to his own books.

The hidden invoice: your time

Case study — the read-only QuickBooks login (last week, this engagement):

Jul 12

Andrew asks Tyler for QBO access — neither can recall which firm controls it

Jul 13

Fallback agreed: manual Excel exports of the financial statements instead

Jul 16

Still unresolved — Tyler “going back and forth with the team”

6+
days elapsed
3
people involved
1
read-only login at stake

Every report, every close, every diligence request runs through bottlenecks like this one.

Your last 90 days, at a glance

Travel — $12.2K (34%)
Advertising — $10.1K (28%)
Software / SaaS — $6.6K (19%)
Meals & transport — $3.4K (10%)
Other — $3.1K (9%)
AMEX spend by category — $35.4K over 91 days
$35.4K
AMEX spend · 200 charges (~$141.7K/yr pace)
$58.6K
avg checking balance earning ~0%
$238K
payroll out · 7 biweekly Pay Fusion runs
−$52.4K
cash change over the window ($62.6K → $10.2K)

Source: your AMEX (Apr 13–Jul 12) and First Citizens (Apr 6–Jul 10) statements.

Opportunity Costs

Annual value of the switch (USD) — from your statements
Founder time reclaimed
$54,600
Yield on idle cash
$2,521
Card cashback
$2,126
Card & bank fees cut
$845
Where the numbers come from
  • $141.7K/yr card spend pace (your actual $35.4K over 91 days) @ 1.5% cashback
  • $58.6K average checking balance @ ~4.3% treasury MMF vs ~0% today
  • AMEX Business Platinum $695 annual fee + ~$150 digital banking fees
  • 5–7 founder-hours/week on finance admin — plus the mental real estate — @ $175/hr (6 hrs/wk × 52 = 312 hrs/yr)

All figures except the founder-time model computed from your 90-day AMEX + First Citizens statements. Grows with you: every new $100K of spend adds $1.5K back.

The upside compounds as you grow

$2,126
$9,000
Card cashback (1.5%)
$2,521
$21,500
Yield on cash (~4.3%)
Today  At scale
The scale scenario
  • $50K/mo card spend ($600K/yr) — 4.2× today's pace → $9.0K cashback
  • $500K average cash balance @ ~4.3% treasury MMF → $21.5K yield
  • None of this requires new effort — the rails from the 90-day plan just carry more volume

Rates variable; yield assumes Ramp treasury MMF (~4.3% as of Jul 2026). Excludes founder-time value entirely.

First Citizens + AMEX vs. Ramp

TodayWith Ramp
Card rewardsPoints, category caps, redemption overhead1.5% unlimited cashback on every swipe
Card feesAnnual fee on most AMEX business cards$0 — no annual or per-card fees
Idle cashStandard business checking, ~0% APYUp to 2% checking · ~4.3% treasury MMF
ACH & wiresPer-transaction feesUnlimited, included with Bill Pay
Receipts & codingManual matching, chasing employeesAutomated — 99% coding accuracy
Your booksMonth-end statement exportsReal-time QuickBooks sync

Rates variable and set per customer. Sources: Ramp 2026 datasheets; ramp.com/treasury. First Citizens can remain as a linked depository account.

Ramp, by the numbers

Source: Ramp 2026 Overview & Bill Pay datasheets.

What changes — and what doesn't

Stays
  • Rachael Wright — keeps doing her thing, now with cleaner data
  • Verdant Strategies for tax filings
  • First Citizens relationship — can remain as a linked depository account
  • Your team's day-to-day tools and workflows

Appleton runs the entire migration. Your total lift: a handful of approvals and about two hours.

The 90-day plan

Days 1–30

Ramp transition

  • Ramp account opened & underwritten
  • Cards issued; AMEX spend migrated
  • First Citizens linked; funding flows set
  • QuickBooks sync live
Days 31–60

Learn the business

  • Map every vendor, contract & recurring charge
  • Rebuild the close process; first close on Ramp
  • Reporting cadence with Andrew & Tyler
  • Wish-list items scoped into the roadmap

How the 90 days actually run

DAYS 1–30
DAYS 31–60
DAYS 61–90
Underwriting & account setup
Cards issued · AMEX spend migrates
First Citizens / AMEX wind-down
QBO sync & first close on Ramp
Financial ops deep-dive & vendor audit
Portal (“brain”) build
Portal live · 90-day review

Kickoff (day 1) · Spend fully on Ramp by day ~30 · First close on Ramp by day ~55 · Brain online by day 90

Day 90: what good looks like

  • Every dollar in and out visible in real time — no more waiting on exports
  • Cards earning 1.5% back, idle cash earning yield, fees gone
  • Books closed within 5–10 days of month-end, our standard — for some clients, ownership structure demands 2 business days, and we deliver it
  • A portal built around Benefit Cloud — the brain the company grows on

Where Appleton separates

Automate and centralize everything routine — building the infrastructure and processes that make Benefit Cloud exit-ready. And exit-ready means acquisition-ready.

The advisors — where we separate
Pricing & revenue models
Investor raises & diligence
Scenario planning & forecasting
M&A advisory & deal support
Special situations & exit readiness

▲  automation buys back the hours — this is where they go

The technology is the offering. The judgment is the difference.